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In a sense, Imgur has gotten too big for its britches, and it’s probably too risky for Reddit to continue relying on a direct competitor for image hosting.Ĭombine these observations with Imgur’s recent aggressive monetization campaign-link-jacking direct image links on mobile devices to display ads, for example-and it’s really no surprise that Reddit wants an in-house image hosting service to supplant Imgur. Imgur has now grown into a full-fledged online community focused on image sharing, and is arguably a direct competitor to Reddit. (Data from Google BigQuery’s Reddit post database a post is considered “popular” if it achieves a score of >= 100.) Nowadays, well over half of Reddit’s popular content links to Imgur, causing Imgur to become one of the top 50 most-visited web sites on the Internet (according to Alexa). You see, Imgur started as a humble image hosting service to meet Reddit’s image sharing needs in early 2009. Here’s a demo of the new service, provided by Reddit:Īlthough their official statement for this change is to “ a more seamless experience” on Reddit, I have a feeling there’s a more practical reason behind Reddit’s change.
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This appears to be a direct move to replace the many image hosting services that have sprung up around Reddit- Imgur, in particular. In a surprise move this week, Reddit has started rolling out their own in-house image hosting service.